Families search before they call. Learn how discovery works now, build a home base that works while you sleep, publish what they are searching for, and become the answer they trust.
Jargon hides you; their language is the bridge.
The search bar has quietly become the new referral.
From the lesson A search bar is deciding who gets the client
Searched the way your clients do, in their own words, on Google and in AI answers.
Finished the profiles that work for you: Gaux, Google Business Profile and the directories your clients use.
Turned real client questions into posts, videos and audio that can be found and cited.
Chosen the one topic you want to own and a steady cadence that makes your name searchable.
Open a pathway to see every lesson, what is inside it, and its handout.
The Search Bar
Run three client searches today
The New Front Door
Test one AI query today
SEO In Plain English
Update one page this week
Showing Up In AI Answers
Publish one clear answer post
Their Words, Not Yours
List ten phrases clients use
The Obvious Local Choice
Complete your top local profile
Proof That Ranks
Set up a repeatable ask
Your Discovery Engine
Optimize one profile this week
The Simplest Site
Trim your site to essentials
Your Local Edge
Fully complete it this week
Where Clients Look
Add yourself to two directories
One Searchable Name
Standardize your name this week
Found on Gaux
Complete your presence this week
FeaturedFeatured membership adds the publishing support: your videos produced and published across YouTube, Instagram, TikTok and more, and blogs published to build your authority beyond Gaux.
The New Word-of-Mouth
Publish one helpful piece this month
Be the Answer
Publish one question-answering post
Mini-Courses That Spread
Outline one mini-course this week
Video That Lasts
Record one intro or answer video
Your Voice, Discovered
Pitch one podcast appearance
Get Found and Cited
Build your publish checklist
The Publishing Flywheel
Spin one idea into four pieces
From Findable To Trusted
Strengthen one trust signal
Topical Authority
Declare your authority topic
Being Cited
Pitch yourself as a source
Showing Up In AI
Audit one AI answer
The Long Game
Commit to a multi-year cadence
Every helpful thing you publish is a referral that keeps working long after you hit post.
From the lesson Why publishing is the new word-of-mouth
About two minutes each, presented by Brooke and Christine, and every one ends with a single step to try that week.
Every short lesson comes with a printable one-page handout. Open any of them in the curriculum.
Recorded growth sessions on the same themes sit alongside the short lessons.
Either membership opens The Business of Care library, including every pathway in this collection.
Learn, connect, and strengthen your parent-facing business.
$149/year
Everything in Essential, plus ways to lead, teach, and grow faster.
$297/year
Questions? Reach out at professionals@gaux.org or see everything on Gaux for professionals.
