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The Business of Care · Collection 02

Create a Powerful Brand

Your expertise is real. This collection helps the right families see it, from the one sentence that says what you do to a presence you can keep up on your busiest week.

Create your free account See the curriculum
4pathways, in order
24short lessons, each with a one-page handout
3recorded growth sessions
A care professional explains her approach at a studio table while two colleagues listen
From the handout · One Clear Sentence

Fill the formula: I help who, do what, so they can.

Expertise nobody can find is just a secret, and a secret helps no one but you.

From the lesson Expertise nobody can find is just a secret

A care professional at her desk, pen in hand, working out what to write in her notebook
What you walk away with

By the end of this collection, you will have

  1. 02.1The case for being known

    Named the expertise your clients never see, and shared one piece of it in public.

  2. 02.2Find your positioning

    Written one clear sentence that says who you help and what changes for them.

  3. 02.3Your story and your voice

    Drafted your origin story in three sentences and rewritten your bio around the client.

  4. 02.4Show up consistently

    Locked your three signature messages and a rhythm you can actually hold.

The curriculum

Four pathways,
one collection

Open a pathway to see every lesson, what is inside it, and its handout.

  7. 07Own Your Expertise: Building a Personal Brand That Expands Your ReachRecorded growth session
Two care professionals at a round table sorting message cards, one taking notes while the other explains
Your credentials get you considered, but it's the person behind them that families actually choose.

From the lesson People hire the person, not the credential

How the collection works

Built for the time you actually have

One of seven collections in The Business of Care

  1. 01The Business of Care
  2. 02Create a Powerful Brand
  3. 03Getting Found
  4. 04AI as Your Team (with Claude)
  5. 05Pricing, Offers & Money
  6. 06Clients, Growth & Scale
  7. 07Show Up on Social & Build Community

  • Short lessons

    About two minutes each, presented by Brooke and Christine, and every one ends with a single step to try that week.

  • A one-page handout

    Every short lesson comes with a printable one-page handout. Open any of them in the curriculum.

  • Recorded growth sessions

    Recorded growth sessions on the same themes sit alongside the short lessons.

Membership

Included with Gaux professional membership

Either membership opens The Business of Care library, including every pathway in this collection.

Essential

Learn, connect, and strengthen your parent-facing business.

$149/year

  • The Business of Care library, every collection
  • Listed in the Gaux directory
  • Year-round, practical workshops to grow your business
  • A peer community for shared problem-solving and learning
Lead and grow

Featured

Everything in Essential, plus ways to lead, teach, and grow faster.

$297/year

  • Everything in Essential
  • Priority directory placement, plus editorial features that spotlight your work
  • Your videos produced and published across YouTube, Instagram, TikTok, and more
  • Blogs and articles published online to build your authority beyond Gaux
  • Everything optimized for long-term Google and AI (AEO) search visibility
Create your free account Free account first. Annual membership.

Questions? Reach out at professionals@gaux.org or see everything on Gaux for professionals.

Next collection · 03Getting Found

You are known. Now make sure families can find you when they search.

Explore Getting Found